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Twitter Marketing 101 – Make Them Listen

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This is part 4 of the Twitter Marketing 101 series. Visit these pages to catch up on the rest of the series.

Twitter Marketing 101 – Introduction
Twitter Marketing 101 – Building Your Business
Twitter Marketing 101 – Get Followed

There are so many things you can do to stand out from the masses of Internet Marketers looking to Twitter to sell more products, grow lists and find new customers. Besides ensuring that you stay active in the Twitter community, spend some time on developing a solid reputation amongst followers.

Rather than posting a link to your blog or website only to redirect them to your landing page for your affiliate product, write some articles on current events, gossip, even controversial or comedic subjects and begin to entertain your followers. They will begin to pay more attention to your tweets.

You’ll receive far more exposure if you stay very active in the community. Be entertaining or useful with your tweets, and your followers will continue to pay attention. The most successful marketers on Twitter know that by focusing on tweets about current hot topics, more people notice them and ultimately visit their profile.

Just like any social community, you must take an indirect approach with marketing, as opposed to a direct aggressive attack. It might work with a sales page, or a list building campaign but it’s a no win situation on Twitter.

Twitter can be simple to grow a good list of responsive, targeted subscribers, regardless of your niche or your experience. Building a massive list of targeted prospects is actually easier to do on Twitter than almost every other method online.

Create a landing page exclusively for visitors from Twitter and explain exactly how they will benefit by subscribing. Just as you would design a regular landing page, you should offer an ethical bribe to entice your visitors to entering their name, and email address.

Offering a free report or product is always a great strategy. Promote the offer through your tweets and emphasize that your offer is only available to fellow tweeters.

You can  step things up further by using the free www.TweetLater.com service  to send an automatic DM (direct message) to new followers. You are now able to market your blog or website and increase opt in’s to your list by simply providing free valuable content. This works extremely well, particularly if you are focused on building your listto target a specific niche, instead of creating a broad and generic follower base.

Once you’ve created your TweetLater account, you need to connect it to your twitter account. TweetLater will allow you to add all your twitter accounts, so you can easily multiple campaigns from one interface.

Once your twitter account is connected to your Tweet Later account, click “Edit” and customize your settings. Here you can setup an automatic message that will be sent to you new followers.

Enabling this feature allows you to automate the entire process of thanking the people who chose to follow you, as well as directing them to your landing page so they can opt in to your list or download your free offer.

Your automated welcome message should be set up now as well. This message is limited to 120 characters, so be sure that you send the right message. Thank them for following you and invite them to visit your website.

It’s also important when people follow you that you reciprocate. In this way you will build better relationships with your targeted followers. There is no requirement to follow every person who follows you though.  Your goal is to grow a targeted group of followers who are likely follow your tweets and purchase your products.

When using Twitter and TweetLater to grow your list, make sure that what you are offering on your landing page is laser targeted for your niche and offers genuine of value. You should stay away from a product type that is already saturated online. Offer something original, a short report or small product. The more exclusive the offer is, the greater the likelyhood of your visitors subscribing to your list.

Just like any other social community, marketing campaigns must be tweaked and delivered in a very different way that appeals to your followers desire to network with other like-minded individuals. This simply means that you should make sure that your automated message, including every tweet you post appears to be written for the ultimate benefit of the reader, as opposed to direct advertisements.

You should remember that the twitter community is a social community and an information network. That means people don’t generally join the community intending to buy products nor will they want to see constant marketing messages coming at them.  You need to establish balance in your tweets so that you can offer some value to your followers, and continue to consistently build your brand.

If you’re not sure how that’s done, take the time to evaluate how a seasoned twitter marketer has built their system.  They can show how to effectively use twitter to maximize their exposure. They have established new business and they keep their brand in the face of a captive audience. Importantly though they focus on giving, instead of taking by offering valuable tweets along with helpful advice.

By doing this these people stand out from the crowd and more people want to follow them. They are re-tweeted more often, people are more willing to opt into their lists and will often buy products they recommend.

People join and use social networks in order to make new friends and reconnect with old ones. They do not join to be marketed to. You must remember that so you are able to approach it from another, less aggressive angle.  Focus on warming your followers up just as you would with an email marketing campaign.

Twitter should be handled the same way you would handle your mailing list. Focus on establishing a twitter presence, building a targeted follower base and develop relationships with your followers.  Keep a balance of helpful tweets and promotional tweets and actively remain involved in discussions. Show your followers that you want to get to know them, what their interests are, and what they are searching for.

Twitter is an amazingly valuable resource when it comes to developing your online business and brand, but only if you use it properly. Building a huge list of targeted followers takes time, but when your focus is on quality rather than quantity, the exposure you receive is certain to pay off.

Related Posts

1. Twitter Marketing 101 – Get Followed
2. Twitter Marketing 101 – Introduction
3. Twitter Marketing 101 – Building Your Business
4. 5 Ways to Fail with Twitter
5. More Twitter SEO Tips – Powerful Hash Tags

Tags: blog, Blogging, followers, hot topics, internet marketers, marketing 101, niche, tweets, Twitter