Incomes International

Home --> Feature SEO --> The New Age of SEO – Google Caffeine

The New Age of SEO – Google Caffeine

On Monday Google revealed that it was alpha testing a major code base update to the infamous search engine algorithm. The alpha site is currently only available for US based search, but users are still reporting some significant variations in the results comparisons.

Google has pointed out on its blog that the code is not complete and some areas are still currently being worked on so it’s unlikely that we will see the new algorithm put into production for some time. Also keep in mind that Google loves to implement changes without telling us about it.

Though that doesn’t seem to have stopped the speculators. Already the web is buzzing with a huge amount of talk and speculation about what this will all mean. And by all accounts this code update appears to be targeted toward real time search.

According to Google:

It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results.
http://googlewebmastercentral.blogspot.com

Matt Cutts says:

“most of the changes are in things like our core indexing, so there’s less changes for things like rankings. Lots of users won’t notice a big difference”. “we’re not looking to make huge changes in ranking with this new infrastructure. Some rankings will change, but that’s not the main thrust of the infrastructure”.
http://www.mattcutts.com

It remains to be seen how indexing speed and accuracy will be affected until the code is released into the wild but all preliminary tests are pointing to a dominance of real time search. But many who have already been testing the alpha version are in fact noticing a big difference.

That likely means that Google sees the power of real time search, and that they see the power of the Bing real time search facility, which currently provides a more comprehensive result as a threat, and is making its play for that portion of the search market.

Whatever the final outcome, with all of the developments in the SEO world during 2009 it is certain that the playing field will be changed permanently. Google outwardly denounces the practice of SEO and prefers that sites are left alone for Google to make the final determination about its ranking and relevance. Of course that is less likely than convincing the world that G.W was a great president.

No matter what if you want to stay on top of your game you will need to learn about the new system, prepare your sites for the new algorithm, and make more use of social media, particularly twitter, if you expect to see you site being placed well in Google’s search results.

Try out the new Google Caffeine yourself. Stay on top in the future of search rankings by mastering web 2.0 sites. You can get a free copy of my ebook detailing how to profit from web 2.0 websites today.

Related Posts

1. Is Google PageRank Still Important?
2. My Google Nightmare
3. Review – Google Cash Detective + FREE TRIAL
4. 5 Twitter SEO Tips
5. The Future of SEO – Revisited