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How to Keep Customers for Life

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The most important aspect to running any successful business is your ability to deliver. But in this competitive market, you need to be doing more than everyone else if you want to stand out from the crowd. When you do finally make the sale, you still have to deal with buyers remorse. There are some simple ways you can virtually kill refunds and cancellations dead just by making one very simple change to the way you do business online. In the process you’ll be creating customers for life.

Almost all purchasing decision are based on emotion. You get a little emotional high when you’re in a sales process that’s doing it’s job. We all do it and an effective sales process should be designed that way.

We get all excited about this new product that is about to make our lives so much easier. But once the sale is complete, that excitement dies away, the high quickly becomes a low, and buyers remorse sets in. This is the most critical part of the sales process for any business because it’s at this time that you can expect those refund and cancellation requests.

But there is a simple way to overcome buyers remorse and ensure that your customers not only feel good about their purchase after the sale, but provide them with enough reasons to justify the purchase to themselves when they’re staring at their credit card statement the day after.

Over Deliver!

Provide far more value to your customers than they had ever imagined.

Giving bonuses is not new. It’s common practice with most promotions these days. But giving them in style, with a huge announcement, and without expectation. That’s the stuff that creates fans rather than customers. Sure you should use some bonuses to capture the sale to begin with, but continue to add value after the sale and your fans will love you.

Try this. Don’t tell the customer about your hidden bonus until well after the sale, for example, on the thank you or download page. Or if you’re capturing emails, you could send a follow up email announcing the bonus. This works especially well if you wait about a day after the initial sign up. It also gives you a great excuse for sending the email in the first place.

Obviously you want to make sure that the bonus is a great match for the product that they just bought and that it enhances the original purchase and adds immense value to it.

Simple Ways to Add Value

You can do all sorts of things like adding free products, reports, software, a discount to a membership, a discount coupon, or anything else you can think. Just make an effort to surprise your customer a short time after completing the sale. Leave them with that feeling of confidence in their decision to purchase from you. You will almost guarantee that your refund rates drop in half.

Most people will be so impressed, not so much by your bonus, but the way it was delivered, the excitement of recieving far more than they’d expected, and the positive experience of dealing with you.

Use this simple, zero cost technique that to immediately combat buyers remorse, minimize your refunds and cancellations, and build a large group of raving fans who are now more likely to buy from you again in the future.

So are you brave enough to try this out on your next promotion? I’d love to hear how it works out for you.

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Tags: business online, buyers remorse, effective sales, expectation, how to do marketing, internet marketing tips, online marketing, successful business