Incomes International

Home --> Social Networks Traffic --> How To Digg Your Way to The Front Page

How To Digg Your Way to The Front Page

So you’ve been trying to get your content on the front page of Digg but so far things just haven’t worked out. There’s a few reasons why. I’m going to show you what you’re doing wrong and exactly what you’ll need to change so that your content is a regular on the Digg front page.

Just ask yourself, “what would a front page entry on Digg do for my website and my internet marketing business”?

The business of SEO deals with getting free traffic – and lots of it. I talk about SEO a lot on this blog because it is the single most cost effective way to drive massive amounts of free traffic on a long term basis. Digg however can do a whole lot more than any SEO technique and take your website to a whole new level if you know exactly how to get on that elusive front page.

It’s a short term strategy as far as direct traffic goes, but it’ll go a long way to building a good following of regular visitors to a blog, or – if done correctly – driving traffic to a squeeze page to build your email list, or even CPA offers.

Prepare to Digg-Proof Your Site

With a front page Digg entry it’s a given that your going to get more traffic than your server is likely to handle. Literally millions of people could visit your site as a result of a Digg front page appearance. So before  you go ahead and start trying out these methods you need to first make sure of 2 important things to ensure success.

Content is key! No this is not the notorious ‘content is king’ advice. I’m saying that you need the right kind of content – the kind of stuff that is popular on Digg. That means informative or offbeat content. Humor is another massively popular topic but there are also many others. I’ll be showing you a simple way to find out what is popular very soon.

Just take note that you’re never going to get a blatant pitch or promotion on Digg’s front page so don’t bother trying. Even worse though is that you’ll have burned any chance of successfully using these methods I’m about to teach you.

Instead you should use things like your web 2.0 properties, your blogs, or other mini and review sites. Create amazing content there. Not a sales page though. You need content that delivers a great message, get’s the reader thinking or interacting, or otherwise entertains or informs. Use this content to connect with the Digger but include some links with amazing headlines (anchor text) pointing to your money site and submit that content instead.

Lets say you’re in the weight loss niche. You find a great article on some new or controversial discovery. You could write your own creative spin on that story with a direction to your product and include a passive call to action at the end of the story. For example ” claim your free trial by visiting this website”. Visitors click the link, are directed to your squeeze page, you build your list.

When you get good enough at this you can even direct people right to your CPA offers with amazing results.

The second thing to ensure is that your server is going to handle the pressure of a massive spike in traffic and resources. Many sites have been unintentionally overloaded and died due to the massive amounts of traffic that will arrive on your site from a front page entry on Digg.

Just remember that if the content is not right for Digg, worrying about the server is the least of your problems. So get laser focused on getting the content right first – worry about the server later.

Understanding The Digg Network

No matter how you look at it, Digg is a social network as much as any other. Just like Facebook, MySpace, and all the others, there is a ‘friend network’ where members of the community interact with each other, comment on each others submissions, act upon their peers recommendations (in the form of digg’s) etc. As you can see, Digg fundamentally works exactly the same way as other social networks.

In many ways Digg is very much like the Twitter community. Just as with Twitter, when you interact with the Digg community you have to ensure that you use some amount of restraint and etiquette. And just like Twitter, Digg has it’s power users. In any social network, power users tend to carry with them a great deal of influence. Tapping into that influence is the the secret ingredient with any social network marketing.

Connecting With Digg Power Users

So the key to success with Digg and getting on the front page in fact has more to do with who you are connected to than how amazing your content is. I’m not saying that crap content will make it through all the check points and onto the Digg front page, but you certainly don’t need to be the Huffington Post to make it there.

Average content, that is considered worth digging by just a few of the right people is enough to get your site onto the Digg front page. But like all social networks, the real trick is who to connect with and how to find them. Once you know how to connect with the right people, you’re going to need them to notice you and Digg your submissions.

Obviously there is a lot to discuss here, and I want to make sure this information is delivered to you in manageable chunks. So I’ve decided to break this post up into several parts.

Coming up next I’m going to give you the complete lowdown on exactly how to locate and identify the right people to connect with. Following that I’ll to teach you exactly how to use Digg so that you build a massive network of influential people who will virtually guarantee your content makes it to the the front page of Digg – on virtual auto pilot.

If you haven’t already, make sure you subscribe to the RSS feed so that you don’t miss a single piece of this puzzle.

Image courtesy of Jake Maheu

Related Posts

1. Twitter Marketing 101 – Introduction
2. Which Social Bookmarking Sites Bring the Most Traffic?
3. John Chow – How I Make $40,000 P/Month With A Blog
4. Online marketing on a budget. 3 Ways to drive traffic.
5. Time for some house keeping

Tags: digg, Digg front page, free traffic, friend network, front page, Marketing, massive amounts, Social Networks