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5 Twitter SEO Tips

Posted on 27. Jul, 2009 by Andrew in SEO

There’s been a lot of chatter recently about Google’s real time search and the indexing of tweets. With that addition of tweets in the index the time has now come to take a closer look at how you use Twitter and how you tweet, to maximize your results. Today I’m going to take a look at 5 ways you can use Twitter to improve on your SEO performance.

Choose Optimized Username

Your choice of username is quite important when taken from an SEO perspective. Obviously your username should be relevant to you and/or you brand. Wherever possible though you should consider if you can use one of your targeted keywords in your username.  Searches performed against your keyword will have a greater chance of including your tweets in the results.

Optimize Your Bio

Your bio should be considered carefully because it is constantly being indexed. Make the best use of your bio url and include your keyword(s) within the bio. You should still write your bio for humans rather than search engines but clever use of keywords within your bio can help to improve your overall relevancy in searches.

Include Your URL

Unfortunately for spammers the URL in the bio is a ‘nofollow’ so you won’t be getting any link love. That’s no reason to overlook the importance of your URL in your account. Even with nofollow, the link will still be indexed and with Twitters authority in Google, there is an implied amount of juice that will come with that even without direct love from Twitter.

Tweet With Keywords

Try to write your tweets with keywords in mind. Don’t just pad your tweets with keywords, but do think carefully about what you tweet. Try to get your keyword into the first couple of phrases in the tweet. This will even further enhance your relevancy. Keep in mind that everything is archived and your grand kids will still be able to see when you tweeted about your breakfast, 40 years from now. Think of the kids and give them something useful and relevant to read about you.

First Words

Carefully consider the first few words of your tweet and try to get your keywords in there. It appears that the first 40 characters or so are given a lot of weight with Google’s indexing of tweets. This has a big impact on what Google displays as the title and description in the search results. You can use this tactic to move up the results pages for your keywords.

Combine these tactics to create more relevancy and the best search results for your tweets to improve your overall PR and SERP ranking. A good combination of keyword rich username, bio URL, and tweet text should improve your results in relatively short time. The more you tweet using these simple tactics, the better and faster your results will improve.

This post commemorates my 50th post here on Incomes International. Help me celebrate this milestone by spreading this post far and wide. Share your own SEO strategies for twitter with a comment and remember to share or bookmark this post with a tweet, digg, stumble, technorati or any way you like.

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4 Responses to “5 Twitter SEO Tips”

  1. Darren Scott Monroe

    28. Jul, 2009

    I agree Andrew. I also think that adding or creating hashtags is a great idea. The proper use of a hashtag will be seen across several sites at once linking back to both your profile and links in your tweets.

    Congratulations on your 50th post! :)

  2. Free Arcade Games

    31. Jul, 2009

    Just wait until Google starts tracking the Twitter keywords and retweets. I will wait until then before I start optimizing my twitter seo.

    -Mike

  3. Andrew

    28. Jul, 2009

    Thanks Darren and a great point. Perhaps I could do a follow up post in the near future and add that point.

  4. Andrew

    31. Jul, 2009

    From what I understand Mike, they are already tracking keywords and hashtags and those are picking up the retweets as well. There’s so much bogus information and misinformation about SEO that this might not be accurate information though but hey, it won’t hurt to get started early.